What’s the secret to getting authority links?
It’s not an easy question to answer.
But you probably know other people that are able to generate backlinks to just about everything that they publish.
How do they do it? Do they know some link building secret that you don’t?
Actually, yes, they do!
It may happen behind the scenes, but some people know how to push the “link to me” buttons like clockwork.
I’m one of those people
And today I’m going to show you one of my favorite SEO strategies of all time: the Guestographic Method.
What Makes People Link To Other Sites?
As someone that’s sent thousands of link request emails, I can tell you that there’s a simple link building formula that works every time:
Great Content + Targeted Outreach + Added Value = Links
The first two parts of my little formula are pretty straightforward: publish great stuff and get it in front of the right people.
And that’s what most people do: they email hundreds of people, hoping that SOMEONE will link to them.
Sure, you can get a few backlinks that way…
…but you can easily double or triple your conversion rate by adding some value to the mix.
Link Building With Guestographics: A Mini-Case Study
Adding value is what the Guestographic Method is all about.
What is it?
It’s a link building technique that uses infographics in a new way.
Instead of publishing an infographic and begging other people to share it, you’re enticing them publish it on their site…with a little bribe.
To show you how well this works, let me show you the results after using this technique on my on-page SEO infographic.
First, here’s the massive increase in referring domains pointing to that page:
And organic search traffic to that page increased 169% vs. the previous month:
The page is bouncing between the 5th and 8th spots for the keyword, on page SEO:
In short, it works.
5 Steps to Building Links With Guestographics
The Guestographic Method couldn’t be easier.
Here are the five steps:
Step 1: Post an infographic on your site
Step 2: Find sites that write about your infographic’s topic
Step 3: Show them your infographic
Step 4: Offer them unique content (“the bribe”)
Step 5: Get your contextual links
Let me show you each step in more detail…
Step 1: Publish an Awesome Infographic
There’s no shortcut here: if you want people to share your infographic, it has to be good.
Fortunately, you don’t need a 6-figure marketing budget for a professional infographic. In fact, my on-page SEO infographic only cost me $250.
Yes, the design is REALLY important.
But design is only ONE part of an infographic’s success.
So what really matters?
Actually, my upcoming SEO training course will teach you how to execute an infographic marketing campaign from scratch. But I’ll show you some of the important points here to get you started.
1. A “Freshly Relevant” Topic
You need to pick a topic that’s what I like to call: “Freshly Relevant”.
Let me explain…
In my case, I noticed that people published articles about on-page SEO every week…but they rehashed the same advice from 2003.
That told me that there was demand for the topic, but no up-to-date content to meet it.
Another example:
Whenever a new social media network starts to get some traction, a savvy marketer quickly bangs out an infographic about it.
I’ve found that these infographics ALWAYS get a tidal wave of social shares, referral traffic, and backlinks.
Not a bad design. But not amazing, either.
How could this be?
The authors of this infographic took a topic that gets a ton of attention (social media), but added a fresh twist (a new network).
And bingo! 281 referring domains.
2. Great Information (But Not Too Much)
You can look at an infographic like a visual blog post: the more better the content, the better it performs.
So make sure that you’re VERY selective about what you include.
Neil Patel, who has published over 47 infographics, recommends that your limit your data to 6 to 8 data points.
This may not seem like a lot (because it isn’t).
But that’s the point: an infographic with 50 bits of data is hard to digest. But a tightly-focused infographic that covers the most important info is really easy to remember.
And “easy to remember” means that it’s more likely to get shared and linked to.
3. Logical Layout
Not to turn this post into a graphic design 101 class, but there’s a difference between design and layout. And I see a lot of great infographics fail because they focus too much on design.
Here’s the difference:
Layout: How you organize and present the information (“the wireframe”)
Design: How the information looks
Make sure that your layout:
- Has the best content at the top
- Has plenty of empty space (easier to read)
- Organizes the info as a “story” (top=Pinterest is really popular!, bottom=How to get traffic from it)
Step 2: Simple (But Effective) Link Prospecting
Now that you have your infographic published on your site, it’s time to find your link targets.
With my infographic, I was looking for sites that had already published content about on-page SEO.
Another example: if you had a site about gluten free cooking, you could search for things like “gluten free baking”, “gluten free recipes” etc.
Easy, right?
Step 3: Show Them Your Infographic
When I found a site in the results that looked promising, Here’s why this script worked really well for me:
- Personalized: includes their name and site name
- Short: less than 90 words
- Soft sell: just asking if they want to see the infographic
Step 4: Bribe Your Prospects With Free Content
Here’s where things get very interesting…
When most people pitch an infographic, they get on their knees and beg.
Remember: when you’re doing email outreach, you need to add value to that person’s site.
With the Guestographic Method, you’re offering them a free “mini guest post” to go along with the infographic.
That way you’re providing value three times:
- Showing them a cool infographic on a topic that they’re interested in
- Letting them share that content with their audience, who is also interested in that topic
- Giving them free content to complement the infographic
When they got back to me saying “sure”, I wrote a top-notch 250-300 word introduction tailored to their site.
Step 5: Get Your Contextual Links
You may have heard that Google may devalue backlinks coming from infographics.
But if you read the interview, you’ll notice that they were referring to “embed links”,
These links appear automatically when someone embeds an infographic on their site. And they leave a VERY obvious footprint for Google identify and devalue.
What’s great about the Guestographic Method is that you get backlinkssurrounded by relevant content…
…not an embed link buried at the bottom of a page.
That contextual link is MUCH more powerful than an embed link.
Oh, Before I Forget…
I hope that you see the full potential of this strategy: a scalable way to get backlinks to your site.
If you enjoyed this guide, I’d REALLY appreciate it if you would send it to someone that would get some value from it.
And if you have any questions about how it works or how to execute it on your site, drop a comment below.
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